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Broadway’s Digitally Printed Pharmacy Bags Awarded Best New Product Introduction

by | Posted in: Broadway News Pharmacy

Broadway’s, Digitally Printed Pharmacy Bag (patent pending) program received the 2020 DIANA Award for “Best New Product Introduction or Promotion” from the Healthcare Distribution Alliance (HDA) this month.  This marks the eighth time Broadway has won this award in the past fifteen years.

Broadway has also won five DIANA Awards for Best Consumer Product Manufacturer of the Year. (Visit for more about the HDA and DIANA awards.)


Smaller Quantities, Faster Turnaround

No longer will custom print orders be limited to high minimum quantities and lengthy lead times. Digital printing allows Broadway to print pharmacy bags on demand, giving customers the ability to order small quantities of custom printed bags and to receive their bags quickly.

Digital printing allows for impressive photo-quality color prints instead of traditional flexographic prints. The digital print process enables more sophisticated and engaging graphics and higher quality output.

Local pharmacies could include a photo and personal message from their pharmacist. Larger chains could use the bags to reinforce their branding and better capture the attention of their customer base.


Opening More Marketing Doors

Digital printing allows pharmacies and wholesalers to be more creative and responsive through our Pharmacy Bag Marketing Program (patent-pending), winner of the 2019 DIANA Award for “Best New Product Introduction or Promotion”. The marketing program involves printing promotions and advertisements on pharmacy bags.

Digital printing extends this concept even further, with more customized options, smaller runs and faster turnaround. It allows wholesalers and pharmacies to better segment their target audiences.


To stay informed about upcoming rollouts and to receive emails from Broadway, click here.

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